Every author, whether self-published or published through a big house, has to have an author platform. That means you have to get people to follow you on your website and blog, and through social media.
The problem is that social media has grown to be a monster. We have to engage people through Twitter, Facebook, and Google+, just to name a few. There are literally dozens of them. I focus on the three that I mentioned, and it’s still a job keeping up with them all. So, what is the most efficient way to do it?
I’ve made it so I only need to share a comment publicly on Google+, and it automatically is posted on Twitter and on my Facebook page. I used a two-step process.
First, link Twitter and Facebook. This can easily be done through an app. In your main Facebook account (they won’t you do it through your author page). Look in the left-hand column for “Apps” and go to the app center. You could also just type “Twitter” into the search box at the top of the page. Follow the instructions to connect the two accounts. If you have an author page, connect that page. After you do, all public Tweets will go to the appropriate Facebook page, and visa versa.
Linking Google+ to the other two takes a little more work. Here’s how I did it:
The first thing you’ll need to do is create an RSS feed URL. It’s easy. Go here and follow the instructions. When you click “Get Feed,” a page of code comes up. Don’t worry. Just copy the URL from the top of the browser.
Then go to IFTTT.com and set up an account. What this lets you do is to set up an “trigger” so that when you do one thing (make an entry on Google+) something else happens (the same post is sent to Twitter, which then sends it to Facebook through the app).
Once you’ve got your account, select “Create Recipe.” They call these things “Recipes” for some reason.
Click on the blue “This.”
From the channels, click the orange “Feed” button.
Click “New feed item.”
Paste the RSS feed URL you created above and click “Create Trigger.” It will verify it. If it’s good, it’ll move to the next step.
Click the blue “That.” Up comes a page with icons for the various social media.
For our purposes, click the blue “Twitter” icon.
Click “Post a tweet.”
Click “Create Action.”
Add a description so you know what it is, the click “Create Recipe.”
That’s it. A list of recipes will come up where you can turn them on or off. Now, when you post to Google+ and, if you share it publicly, the post will appear on your twitter page and your Facebook page. There is a delay, though, so don’t expect it to appear instantly. It may take several minutes, and you may need to refresh the screen to see it.
Obviously, you can set this up any way you want to with any social media. Experiment with it. In any event, it will simplify your social media platform building efforts.